Belmont Steps Up as Major Sponsor of New Ken Burns’s ‘Country Music’ Documentary
Belmont University has agreed to partner with Burns on the latest addition in his iconic career, the highly anticipated “Country Music,” slated to premiere nationally on PBS in 2019. The Belmont grant will help underwrite a portion of the production and distribution costs for the anticipated 16-hour series, while also securing significant educational benefits for Belmont students along with national exposure for the University.
As part of the partnership, Belmont will have the opportunity to host a private screening for an episode of the series on campus along with a Q&A session for students and faculty with Burns. In addition, select Belmont students and faculty will be invited to visit Burns’s Florentine Films editing facility in New Hampshire to view portions of the work-in-progress. Starting next year, Belmont students will intern with Florentine Films in their New Hampshire or New York offices. The sponsorship will also deliver tens of millions of impressions for the Belmont University brand upon its broadcast on PBS, along with its presence on the website, home video packaging and promotional materials for the series.
Belmont will be the only University or college to partner with Florentine Films as a sponsor on this project, and the pairing makes good sense with nearly a third of Belmont students currently studying music or the music/entertainment industry. Home to alumni Brad Paisley, Trisha Yearwood, Josh Turner, Brandy Clark and Florida Georgia Line and numerous others, Belmont has earned a longstanding and well-deserved reputation as an incubator of country music talent.